Press Room | Avon Food Company

Scaling Your Food Brand: When is the Right Time to Start Co-Packing?

Written by Avon Food | Apr 21, 2025 1:15:00 PM

For many food entrepreneurs, the transition from small-batch production to working with a co-packer is a major milestone. While it can be daunting to hand over production to a third party, it’s often a necessary step for brands looking to scale efficiently.

But how do you know when the time is right? If you’re unsure whether co-packing is the next step for your business, here are five clear signs that it might be time to partner with a company like Avon Food to take your brand to the next level.

1. You Can’t Keep Up with Demand

If your business is growing and orders are rolling in faster than you can produce them, you’re likely at a tipping point.

Many food entrepreneurs start in a commercial kitchen or their own facility, but as demand increases, keeping up with production can become overwhelming. Long hours, equipment limitations, and labor shortages can create bottlenecks that slow growth and lead to missed opportunities.

Co-packing allows you to scale production effortlessly, ensuring you never have to turn down an order due to capacity constraints. At Avon Food, we help brands expand their operations while maintaining consistency and quality.

2. Production Costs Are Cutting Into Profits

At first, making products in-house might seem like the most cost-effective option. However, as your brand grows, the expenses associated with maintaining your own production—ingredients, labor, equipment, facility rent, utilities, and compliance costs—can quickly add up.

If you find that your profit margins are shrinking due to rising production costs, co-packing might be the solution.

By outsourcing production, you can:
Reduce overhead costs – No need to invest in expensive equipment or additional staff.
Save on ingredients – Co-packers often have supplier relationships that offer better pricing on bulk ingredients.
Streamline efficiency – Professional manufacturing facilities optimize production, reducing waste and increasing yield.

At Avon Food, we offer cost-effective, scalable solutions that allow food brands to grow without the heavy financial burden of self-manufacturing.

3. You Want to Expand into Retail or Wholesale

Getting your product into grocery stores, specialty food shops, and wholesale distribution networks is a major step for any food business. However, retailers and distributors expect consistent quality, large order fulfillment, and adherence to strict food safety regulations—something that small-scale production setups often struggle with.

Retail partners won’t wait for you to catch up—they need to know you can deliver at scale without compromising quality.

Working with a co-packer like Avon Food gives you the ability to:
Meet high-volume orders with ease
Ensure uniform product quality across every batch
Maintain compliance with industry safety and labeling regulations

If you’re serious about getting your products onto store shelves, a reliable co-packing partner is a must.

4. You Need to Meet Industry Compliance Standards

As your brand grows, food safety and compliance become even more critical. Health and safety regulations vary by state and country, and keeping up with all the necessary certifications can be time-consuming and costly.

For example, if you plan to distribute your product nationally or internationally, you may need to meet standards like:

  • FDA & USDA regulations
  • SQF or HACCP food safety certifications
  • Proper allergen handling and labeling requirements

Co-packers like Avon Food are already equipped with the necessary certifications, ensuring your product is compliant without you having to manage the complexities of food safety on your own.

5. You Want to Focus on Sales, Marketing, and Growth

As a business owner, your time is your most valuable asset. If you’re spending more time managing production than growing your brand, it’s time to reevaluate.

Would your business benefit more if you focused on sales, marketing, and distribution rather than production logistics?
Do you want to develop new products but don’t have the time because you’re too busy with manufacturing?

If so, co-packing could be the solution.

By outsourcing production to Avon Food, you free up time to:

  • Expand your retail partnerships
  • Improve your branding and marketing strategy
  • Develop and test new products
  • Strengthen customer relationships and build loyalty

We believe that food entrepreneurs should focus on what they do best: growing their business and creating amazing products.